2K announced that DeMar DeRozan of the Toronto Raptors has been chosen to be the Canadian cover athlete of NBA 2K18. This is the first time in the game’s history that its featured a Canadian cover athlete. DeRozan is a 3-time All-Star, Olympian, and has led the Raptors to the playoffs four straight seasons.
Read the full press release below:
Debuts from the Six – DeMar DeRozan Reps the North with First-Ever NBA® 2K Canadian Cover
“Heir Canada” Selected as Canadian Cover Star of NBA 2K18
New York, NY – July 6, 2017 – 2K today revealed its first Canadian cover for NBA® 2K18, the next iteration of the top-rated and top-selling NBA video game simulation series of the past 16 years* available on September 19, 2017, featuring the Toronto Raptors’ shooting guard DeMar DeRozan. The selection of DeRozan also marks his first NBA 2K cover honor, coming off of a dominant season with the Raptors where he led the team to the NBA Playoffs for the fourth consecutive year.
“It’s a huge honor to be recognized on the first-ever Canadian cover for NBA 2K and represent the Raptors after eight years with the team,” said DeMar DeRozan, who finished the ’16-’17 season with a career-high 2,020 points. “The fans up here are super passionate about basketball, so it’s cool to help introduce a cover that’s just for them.”
Since being drafted to the Toronto Raptors in 2009, DeMar has been a crucial player for the team, giving repeat power performances and becoming Toronto’s career scoring leader with 11,456 points by the end of the previous NBA season. His other accolades include being named an NBA All-Star three times and playing in both the 2014 World Cup and the 2016 Summer Olympics.
“Canada has always shown tremendous passion for the NBA 2K franchise, so we couldn’t be happier to celebrate this by partnering with one of the NBA elite in DeMar DeRozan to create a NBA® 2K18 cover that’s uniquely Canadian,” said Alfie Brody, Vice President of Marketing for NBA 2K.
Fans who pre-order NBA 2K18 at participating Canadian retail and online vendors receive Early Tip-Off Access, ensuring they receive their copy and in-game bonuses four days early beginning on Sept. 15.
The NBA 2K18 Standard includes in-game content, including:
5,000 Virtual Currency;
10 Weekly MyTEAM Packs;
Kyrie Irving Outfit Pack;
The NBA 2K18 Standard Edition will be available for $79.99 for PlayStation®4 system and PlayStation®3 computer entertainment system, Xbox One and Xbox 360, Nintendo Switch, and Windows PC platforms on Sept.19.
As previously announced, Shaquille O’Neal will be celebrated with the NBA 2K18 Legend Edition and Legend Gold, both available for $129.99 and $199.99, respectively, on PlayStation®4 computer entertainment system, Nintendo Switch and Xbox One.
— NBA 2K 2K18 (@NBA2K) July 6, 2017
— DeMar DeRozan (@DeMar_DeRozan) July 6, 2017